The poster was exclusively created for movie theaters’ promotional purposes and was never made available to the public. Enticing filmgoers, the tag line reads, “It comes to life!” The work depicts Karloff in the title role as “The Mummy,” with eyes closed and hands crossed over his chest, and Zita Johann, the subject of his desire, in an alluring, red V-necked gown. 31.ĭesigned by Karoly Grosz, Universal studios advertising art director, the poster continues to influence film posters more than 80 years later, Sotheby’s said, citing its “vivid, painterly splashes of color, a dynamic composition, and minimal white space.” Subject of desire A California collector paid $690,000 in 2005 for a poster from the German silent film, “Metropolis.” The starting bid is set at $950,000 and bidding in the online auction is open until Oct.
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